Swift Certain Fair Resource Center

  • Programs
  • SCF Evaluations
  • Newsroom
  • About
Home
|
Uncategorized
|
Establishing Your Brand
Posted on May 25, 2015 by Administrator

Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!
Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

Posted in Events, Technology, Uncategorized
Believe in the Business of Your Dreams
SMART Supervision for Emerging Adults

SIGN UP FOR UPDATES

Keep up with the latest from the Swift Certain Fair Resource Center. Subscribe to our newsletter.

Find us

Swift Certain Fair Resource Center New York University 370 Jay Street, 12th Floor Brooklyn, NY 11201 Telephone: (646) 308-0508

E-mail: info@scfcenter.org

New York University Marron Institute of Urban Management
Web Site Notice of Federal Funding and Disclaimer:
This Web site is funded in whole or in part through a grant from the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice. Neither the U.S. Department of Justice nor any of its components operate, control, are responsible for, or necessarily endorse, this Web site (including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided). SCFCenter.org - Copyright © 2023. All rights reserved.